Tuesday, 18 December 2012
How Can A Kid Make Money Fast
But seeing AND hearing motivates people to act, seeing may be believing! Not even the knowledge-stuffed texts on the Internet, not magazines, not newspapers. . . It's been pretty much a given that nothing is as strong a tool for communication as the sound of the human voice , from the time Alexander Graham Bell's little invention first allowed man to speak to others across the miles.
One would certainly think so. Wouldn't every business owner want to have "real-life" testimonials on their Web sites rather than those typically boring text ones that everyone else has? Rave Reviews are professionally interviewed and produced audio testimonials that can be featured on web sites for added credibility. It started while marketing our company's first product Rave Reviews. The challenge for me has been to open the eyes and ears of my own audience. I've always understood the importance of sound and the effect it has on an audience, as a professional singer for most of my adult life. I've been peddling audio on the Internet for more than 4 years, with that in mind.
And how a multi-media pitch might affect YOU, think of yourself as the customer. . . There's a better way to gauge the effectiveness of a new media form , but in this case. . . Lots of questions . Can testimonials actually increase ROI? Does hearing a customer endorsement really differ that much from reading one? " What proof is there? But frequently people have trouble seeing the potential for their businesses and the question in the back of everyone's mind was "do testimonials actually "sell" anything?
A simple inflection of the voice from an audio book can take the listener through emotional twists and turns that speak volumes over a comparative text-only version. The truer the evaluation, it seems logical that the more senses used in gauging something. External stimuli via our five senses play a very important role in how we perceive others and with whom we choose to do business, we're all emotional creatures and because we're so intensely influenced by those emotions. . . Or the struggling entrepreneur , the dedicated marketing specialist, the successful corporate CEO. . . I'm of the opinion that no matter what walk of business life you're coming from .
And let them hear the pride of workmanship in your voice, wouldn't you really like the opportunity to "talk" to them directly to personally point out the benefits of your product? Or think they read, do you really want your Internet customers to judge your product or service strictly by what they read, or sales manager, marketer, as a business owner, but? Rather than listening to a voice that through its inflections and tone conjures up an image for them, reading offers one advantage over audio in that the reader can have a "pure" experience through his or her own imagination and perception, obviously.
We're well on our way to a new age of sight AND sound in our everyday online experience, now with the onslaught of audio and video to enhance it. Which went quickly from obscurity to a household "must have"; to the transitional phases of the Internet, radio and TV, newspaper, we can compare these three powerful mediums. Gobbled up large percentages of the market, each medium as its turn came. . . And on to the invention of television that literally changed the world , through the era of radio that brought a faceless voice through a simple speaker, through the earliest days of worldwide newspaper communications.
And that can make the difference in helping you close the sale, you know they'll hear all the facts that are important to their decision-making process, but if they listen to the audio. You never know if your web site visitors are actually reading all the sales text that's available on your site. And all heard by potential customers, all confidence-building messages of value from business owners directly to their target market. . . Audio facts and figures , audio quality assurances, prepare to dazzle and be dazzled as a witness and participant in the next generation of online communication and marketing: audio testimonials.
And good sense is something every customer appreciates! . . It's a theory that follows history and just makes plain ol' sense . . . Audio technology for the Internet will draw in its own new generation of eager potential customers , and wooed whole families to become an eager audience to sit and listen, just as radio provided the sound that newspapers lacked. Online audio will come of age in a big way, as business owners recognize the swaying power of using audio to communicate the value and quality of their products and services.
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